Adidas Soccer - Bookshelf
179 pages
Creator: Eric Butow, Rebecca Bollwitt | 2010-01-07
Adidas Soccer Losing Momentum Based on the Briggs report, we decided to visit the Adidas Soccer MySpace profile and see what it offers. The profile, which is shown in Figure 1.11, enables you to create your own photo of yourself with ...
Publisher: Que Pub
About this book
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Businessis an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” -Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you'll learn how to: " Launch a blog that truly represents the best of your business " Create a comprehensive, long-term blogging strategy " Staff your blogging initiative " Integrate blogs with other offline and online marketing programs " Use your blog to drive customers and prospects to the business " Push up-to-the-minute information to customers via RSS " Build a thriving online community-and learn from what it tells you " Manage comments (and decide whether to have them) " Utilize podcasts, vlogs, microblogging, and other new techniques " Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web
787 pages
Creator: Ralf W. Seifert, Benoit Leleux, Christopher L. Tucci | Business & Economics - 2008-01
The first samples of adidas footwear were used at the 1952 Helsinki Olympics. In 1954 Germany won the World Cup, wearing new screw-in studs on adidas soccer shoes. In 1963 the first adidas soccer ball was produced and clothing was added ...
Publisher: Springer Verlag
About this book
The number of students who wish to learn about entrepreneurship and actively engage in entrepreneurial activities - either by creating their own companies or by spurring innovation within a large organization - has grown greatly in recent years. Motivating engineers and scientists to become entrepreneurial has particular appeal in light of the abundance of technological knowledge that lurks hidden in today's research institutes and technology-based enterprises, waiting for commercialization. However the expanding number of teaching programs fail to address the particular challenges and opportunities for starting up viable businesses based on science and engineering. Nurturing Science-based Ventures: An International Case Perspective presents case studies of more than 30 businesses in scientific fields such as biotechnology, biomedicine, high-tech engineering and information technology. The case studies are arranged in modules tracking the typical life cycle of creating and growing new ventures. The book is a value-adding teaching device that will greatly enhance the learning experience of future high-tech entrepreneurs. The case studies will also foster a general appreciation of technological venturing among current and future business leaders. Module topics include recognizing and evaluating opportunities, creating viable business plans, securing financial resources, managing growth and eventually harvesting the value created. The view of large firms is also taken into account, with studies on corporate entrepreneurship and the integration of internal and external knowledge to successfully seize business opportunities. Each module of the book is completed by a topic primer and a concluding summary of key learning points. Case studies include: Google, Logitech, adidas, Ducati, EndoArt, 4M Technologies, Novartis and Nespresso and many more university spin-offs and new start-up enterprises. --- Praise for Nurturing Science-based Ventures: An International Case Perspective While timing and luck are important factors for entrepreneurs, they are certainly no substitute for perseverance, hard work, and the ability to spot opportunities before others. Opportunity springs from many sources, not the least of which are breakthroughs in science and engineering. To close this gap is a critical issue, and that is why I am enthusiastic about this book, which I think will help entrepreneurs in their journey. In fact, this book will be a key resource for scientists and engineers looking to take research into development by creating exciting growth ventures. Dietmar Hopp, Co-Founder SAP --- Major R&D organizations in Europe and around the world increasingly adopt a venture mindset to manage internal and external technologies within a common innovation pipeline. Therefore, this is a timely and practical book. The work provides case studies of both market-based and corporate-venture initiatives, appropriately bridging the two sources of financing into a common theme. 'Nurturing Science-based Ventures' will surely provide an effective teaching guide to the subject of modern science and technology management. Werner Bauer, Chief Technology Officer, Nestl SA --- While there is no blueprint for success, this book should be compulsory reading for entrepreneurs, ready to embark in the thrilling world of high-tech ventures! With its unique European focus, readers will learn through an impressive set of real world examples. If "the journey is the reward," this book will give readers a host of useful hints on how to "travel" best! Daniel Borel, Founder and President of Logitech International --- This book will be a practical resource -- and an inspiration -- to a new breed of global entrepreneurs interested in starting science- and engineering-based businesses. It takes an easy to follow step-by-step approach to starting a company and has a host of stimulating, well-researched international cases that illustrate the key concepts in a clear, succinct fashion. Mary Tripsas, Harvard Business School --- Moving science out of the labs and into the markets has always been one the tallest challenges; managers often disregard the basic science under the products or services, while scientists dismiss the contribution of the business people. Success requires the best of both worlds and the ability to work together over time. This book offers invaluable insights in the difficult Art of transforming science into successful businesses, building on the experiences of various European technology companies. Must read for anyone involved in or considering technology ventures. Martin Velasco, Business Angel, Chairman & CEO, Speedlingua SA --- There is a growing consensus in Europe that its future lies in knowledge, technology and innovation. That is why politicians call so much on scientists and engineers to be entrepreneurial and to transform the results of their research work into commercial success. This book is not only showing that Europe has its success stories and very inspiring ones, it gives above all a methodical view on how to go about setting up a successful science or technology-based venture. It is recommended reading for all those who want to contribute to overcoming Europe's (in)famous innovation paradox. Janez Potocnik, Commissioner for Science & Research, European Commission
332 pages
Creator: Charlene Li, Josh Bernoff | 2011-06-07
To understand how these efforts work, consider what Adidas and its agencies, Isobar and Carat, did with its soccer shoes. Visitors to www .myspace.com/ adidassoccer were invited to choose between two philosophies of soccer and two types ...
Publisher: Harvard Business School Press
About this book
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:· Evaluate new social technologies as they emerge· Determine how different groups of consumers are participating in social technology arenas· Apply a four-step process for formulating your future strategy· Build social technologies into your businessGroundswell is required reading for executives seeking to protect and strengthen their company's public image.
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