Adidas Jersey - Bookshelf
335 pages
Creator: Trevor Slack | 2004
most important release by adidas was the introduction of new product, including the new team strip. On 1 July 1999 the new All Black jersey was released. Prior to the release Craig Lawson, adidas NZ Managing Director, indicated that the ...
Publisher: Frank Cass
About this book
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
271 pages
Creator: Jay Scherer, Scherer J./Jackson S., Steve Jackson | Political Science - 2010-08-17
shot in black and white, the deeply nostalgic and reverent commercial was encoded to demonstrate Adidas's respect for the ... 1976-1982; Wayne Shelford, 1987-1990; Sean Fitzpatrick, 1992-1997) pulled the Adidas jersey over his head, ...
Publisher: Peter Lang
About this book
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
190 pages
1999-08
As DJ Tron begins his set, Matt Bonde is hanging out with a guy in a Dead Kennedys T-shirt. Bonde, a bleached blond, glinty-eyed 24-year-old imp in an emerald faux-Adidas jersey and light brown camouflage pants, uses the phrase buck- ...
About this book
From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear.
With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds.
Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
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